Monday, February 23, 2009

The Amish

"It’s clear the Amish have much to teach us about sensible technological adoption," notes David Friedlander at the blog of PSFK (a trend and innovation consultancy) today. "But might the Amish be compromising their 'brand' by affixing themselves to [those lame magazine ads for Heat Surge’s Roll-n-Glow Electric Fireplace with Amish mantle]? Perhaps they should consider another modern-day addition to their way of life — a brand consultant."

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